Rakuten Feels Viber’s Messaging Vibe for $900 Million

Viber has been snapped up by Rakuten for nearly $1 billion. If those names sound foreign to you, thatEUs because one of them is from Japan and the other is a startup that is growing in the shadows of Skype and WhatsApp.

Based in Tokyo, Rakuten is one of the worldEUs largest Internet services companies. Viber Media is a startup that has gained fast momentum in the mobile messaging and VoIP space. Rakuten picked up Viber for $900 million, following other digital content acquisitions in Kobo, Wuaki.tv and Viki.

EUViber has introduced a great sticker market and has tremendous potential as a gaming platform. Simply put, Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts,EU said Rakuten Chairman and CEO Hiroshi Mikitani. EUThis makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of Internet Services.EU

Feeling ViberEUs Vibes

As people continue to shift from traditional content and communications platforms to mobile applications, Viber has emerged as one of the most popular mobile communications services in the world. Viber boasts a rapidly growing global user base of 300 million registered users.

Rakuten believes Viber complements its digital strategy. The company is aiming to become the worldEUs leading Internet services company and is betting that Viber can help the company penetrate new markets with multiple digital content offerings, in combination with its e-commerce and financial services platforms.

Rakuten has 40 different services, qualifying it as one of the worldEUs most robust and dynamic Internet services ecosystems centered around a unified ID membership database that features the online Rakuten Super Points rewards program.

WhatEUs in it for Rakuten?

Rakuten said ViberEUs approach to messaging and high quality VoIP services...

Comments are closed.