Mark Shedd, Qualcomm?EU?s director of marketing, acknowledged that incremental performance improvement was not enough to warrant replacing the months-old 820 with the 821.
?EU?Why would you introduce something to replace what many consider the best mobile processor available today? Simple, we?EU?re not,?EU? Shedd wrote today on the company?EU?s blog. ?EU?Rather than replace the Snapdragon 820, the 821 is designed to complement and extend the competitive strengths of our Snapdragon 800 lineup.?EU?
The 820 has already been included in more than 115 smartphone and tablet device deployments, including the Samsung Galaxy S7 and Galaxy S7 Edge, Xiaomi Mi5, LG G5, HTC 10, LeEco LeMax 2, and Sony Xperia X, according to the company.
The new chip is based on Qualcomm's quad-core CPU architecture, codename Kryo. Besides just delivering faster speeds, the 821 also offers improved power savings and application performance. The logic behind the release of the 821 is to help the 800 tier keep pace with the growing performance demands of users and keep it in the top spot among high performing chips, according to Shedd.
Since the Snapdragon 820 was introduced at CES 2016 in January, its reputation for high performance has won it a place of privilege among high-end smartphones. The new processor quickly leveraged the technologies bundled into its platform, such as the X12 LTE modem, to land a leadership position in the high-end market.
One of the key issues for Qualcomm seems to be ensuring the viability of the 820...