PC Sales Grew Despite Naysayers and Tablets

Despite a fair dose of doom and gloom, 2013 was a big year for the computer industry. Through November 2013, 14.4 million desktops, notebooks, and tablets were sold through U.S. commercial channels, according to The NPD GroupEUs Distributor Track and Commercial Reseller Tracking Service.

That 14.4 million is a 25.4 percent increase over 2012. NPD called it a EUstellar performanceEU that follows the 3.1 percent sales increase the industry posted the year before. In addition NPD reported that desktop sales through the channel increased 8.5 percent, notebook sales grew 28.9 percent, and tablet sales jumped 49 percent over the same time period in 2012.

Were the PC doom predictors wrong? Or is the death of PCs just a little farther off?

Windows, Apple Notebooks Dip

EUThe market for personal computing devices in commercial markets continues to shift and change,EU said Stephen Baker, vice president of industry analysis at NPD. EUNew products like Chromebooks, and reimagined items like Windows tablets, are now supplementing the revitalization that iPads started in personal computing devices. It is no accident that we are seeing the fruits of this change in the commercial markets as business and institutional buyers exploit the flexibility inherent in the new range of choices now open to them.EU

LetEUs take a closer look at the numbers. According to NPD, Windows notebooks showed no growth over 2012. Sales were flat. However, Windows desktops increased by nearly 10 percent. Meanwhile, Apple sales for notebooks and desktops combined fell by 7 percent.

WhatEUs going on? Chromebooks and tablets continue making their mark. Chromebooks, and Android tablets collectively, had the biggest impact on sales growth, with 1.76 million units going through the channel from January through November 2013, compared to just 400,000 units in 2012.

Chromebooks accounted for 21 percent of all notebook sales, up from a negligible share...

Comments are closed.