Oracle Targets Amazon with New Cloud Strategy

Tech giant Oracle is throwing down the public cloud gauntlet. Larry Ellison (pictured), executive chairman of the board and CTO, personally announced a beefed up Oracle Cloud Platform on Monday that aims to compete head-to-head with Amazon Web Services.

Oracle Cloud Platform is an integrated suite of services designed to help developers, IT pros, business users and analysts build, extend and integrate cloud apps. Ellison announced 24 new cloud services, including Oracle Database Cloud -- Exadata, Oracle Archive Storage Cloud, Oracle Big Data Cloud, Oracle Integration Cloud, Oracle Mobile Cloud, and Oracle Process Cloud.

EUOracle is growing really fast. We sold $426M software-as-a-service (SaaS), platform-as-a-service (PaaS) worth of business in SaaS and PaaS last quarter, a 200 percent increase over the same quarter last year,EU Ellison said. EUOur new Archive Storage service goes head-to-head with Amazon Glacier and itEUs one-tenth their price.EU

Going After Amazon

Ellison wasnEUt just spinning hype when he pointed to Oracle Cloud PlatformEUs growth. Exponential growth is an accurate term. The platform is powering some of the worldEUs biggest brands, with over 1,800 customers, including Avaya, Calix and Australian Finance Group. Oracle added 1,419 customers in the last quarter and the new innovations could attract more.

EUAccording to IDCEUs CloudView Survey, the top IT benefit of PaaS is having EUa self-service environment for access to development and deployment toolsEU -- and for business users the top benefit is EUbuilt-in integration with my SaaS applications,EUEU according to Robert Mahowald, program vice president, cloud software, IDC. EUHaving a full-service PaaS platform alongside a complete applications portfolio satisfies both needs, and users of the Oracle Cloud Platform benefit from access to the robust application development and deployment, data management, big data analytics, integration, and mobile capabilities, satisfying the key IT and LOB needs.EU

Ellison seems particularly excited about Oracle Archive Storage Cloud Service, which...

Comments are closed.