Oracle Buys BigMachines for Automated CPQ Cloud Apps

Determined to expand its portfolio of enterprise applications for cloud computing, Oracle has announced plans to acquire BigMachines. The Chicago-based company is best known for its cloud-based Configure, Price and Quote (CPQ) solutions, which provide a logical extension of OracleEUs own cloud services. These include sales and marketing, customer service, social marketing, and commerce.

Oracle says the BigMachines acquisition will result in an end-to-end 'smarter selling' cloud solution. Together, these solutions are intended to help sales personnel be more productive and customers more satisfied, while the businesses themselves become more profitable.

EUThe fundamental goals of smarter selling are to provide sales teams with the information, access, and insights they need to maximize revenue opportunities and execute on all phases of the sales cycle,EU said Thomas Kurian, executive vice president of Oracle Development.

EUBy adding BigMachinesEU CPQ Cloud to the Oracle Cloud, companies will be able to drive more revenue and increase customer satisfaction with a seamlessly integrated process across marketing and sales, pricing and quoting, and fulfillment and service.EU

Accelerating Conversions

According to Oracle, many companies that use sales automation technology still rely on manual, cumbersome and disconnected processes to convert opportunities into orders. This can create errors, add costs, delay revenue, and ultimately degrade the customer experience.

BigMachinesEU CPQ Cloud promises to accelerate the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, and a workflow approval process thatEUs accessible anywhere, on any device.

Essentially, the CPQ Cloud solution extends sales automation to include the creation of an optimal quote. That, in turn, enables sales personnel to configure and price complex products, selecting the best options, promotions and deal terms. The application also facilitates upselling and renewals, all using automated workflows.

Competing with Partners?

We turned to Zeus Kerravala, a principal analyst at ZK Research, to get his...

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