Online Storage Service Box Courts Hollywood

Aaron Levie, the 29-year-old chief executive of Box Inc., walked the red carpet at the Oscars this year in a dark suit and tie, pressed white shirt and his trademark neon blue sneakers.

"I asked about the sneaker dress code," said Levie, who like many Silicon Valley entrepreneurs doesn't like anything slowing him down, least of all a pair of dress shoes. "Apparently it was not a problem."

It was the movie industry's biggest night and Levie didn't waste any time talking up cloud computing to Hollywood stars including Harrison Ford.

"He seemed to get it," Levie said of the 71-year-old actor.

Levie, whose 8-year-old company is gearing up for the most hotly anticipated technology initial public stock offering to come out of Silicon Valley this year, has been spending a lot of time in Hollywood lately.

With sales growing threefold last year, the entertainment industry has become one of the largest markets his company serves. Levie is looking for an even bigger jump this year.

He has been meeting with movie studios, talent agencies and music labels to get a better sense of what the industry wants from a cloud computing company.

"We are going to focus on [the entertainment] industry even more this year," he said.

That focus comes at a crucial moment for Box. It offers an online storage service for businesses that lets the companies' employees using the service access files that are stored on remote data servers.

The growing popularity of cloud computing has boosted Box's fortunes. Businesses want employees to have the ability to share and collaborate on documents of all kinds, not just from personal computers, but also while using tablets and smartphones.

But Box has plenty of competition from well-financed start-ups such as Dropbox Inc., which was recently valued by investors at $10 billion, and technology giants such as Microsoft Corp. and...

Comments are closed.