OnePlus One Smartphone Boasts ‘Secret’ Android Weapon

YouEUve probably never heard of OnePlus, but the Chinese handset manufacturer is making a big (pre-emptive) splash with its soon-to-launch flagship device. With its OnePlus One, the company hopes to disrupt the market with a compelling specs-plus-price combination.

OnePlus One offers specs in line with what the Samsung Galaxy S brings to market at price of just $299. A Qualcomm Snapdragon 801 processor with quad-core CPUs at speeds of up to 2.5GHz per core powers the device. ItEUs about three inches wide and offers a 5.5-inch, 1080p IPS LCD screen. But specs and pricing are only half the battle.

EUThe real challenge is dotting the Is and crossing the Ts,EU Avi Greengart, an analyst at Current Analysis, told us. EUThis is an incredibly competitive market and even if you can come up with economics that allow you to make money off a relatively low volume, thereEUs still a lot of detail work required to create a complete product. And that goes way beyond all the challenges new brands face in terms of brand recognition and distribution and pricing.EU

OnePlusEU Secret Weapon

But the OnePlus One has what it considers a secret weapon, of sorts. ItEUs called CyanogenMod. YouEUve probably never heard of that, either. CynaogenMod is an aftermarket firmware based on the open-source Android mobile operating system. It offers features not found in the official Android-based firmwares of vendors.

CyanogenMod 11S makes its debut on the OnePlus One, promising a EUunique visual experienceEU that allows users to customize their devices by mixing and matching thousands of themes. Users can also tap into a theme engine and store to select a look and feel that suits them.

OnePlus is also pointing to the privacy attributes of CyanogenMod. According to the company, SMS encryption between the One and CyanogenMod or TextSecure-compatible device keeps private chat between friends private....

Comments are closed.