Nokia’s Mapping Unit Buys Predictive Analytics Firm Medio

Looking to boost its ability to deliver personalized and contextual maps and services, NokiaEUs mapping division, Here, has acquired Seattle-based real-time predictive analytics firm Medio Systems Inc.

Predictive analytics are an essential component of HereEUs plans to provide the right maps and services at the right moment across screens and operating systems. And acquiring Medio Systems will help Here achieve that goal EUby taking maps far beyond where they are today.EU

Here plans to use Medio's tech to give people and businesses more predictive experiences that change according to each situation. To make the most of the acquisition, Here also intends to share MedioEUs technology -- if relevant -- with Nokia GroupEUs networks and technologies businesses.

You Do Want Fries with That

For example, that could mean delivering restaurant recommendations to a person whoEUs ready for lunch, offering drivers routes that match their driving styles based on real-time conditions or helping businesses personalize their customer offerings. Nokia is not divulging how much it is paying for MedioEUs technology. The deal is expected to close by the end of July 2014.

EUWe are entering the age of what I call cognitive mapping, in which maps will understand their environment and anticipate people's intent in order to deliver interactive and smart location experiences,EU said Michael Halbherr, CEO of Here.

Halbherr said Here is planning to extend MedioEUs technology, which analyzes millions of connected devices and billions of interactions on the go to, so the company can deliver highly personalized maps and location services for whatever people face throughout their days.

Giving You Info, Your Way

Founded about 10 years ago, Medio officials said the company has helped organizations from multiple industries deliver more personalized services to their customers. Now, as part of Here, Medio will be able to combine its predictive analytics capabilities with HereEUs location intelligence...

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