Nokia Aiming at Low End with Lumia 525

Even though the technology market is moving forward and high-end devices are becoming more common in developed countries, low-end smartphones have actually grown in popularity in other nations. Customers in countries such as China and Russia are generally able to afford low-end devices more easily, which is why Nokia's latest phone, the Lumia 525, is exclusive to these areas.

The Lumia 525 is an updated version of Nokia's Lumia 520, which used to command the company's low-end sector. With these cheaper devices, Nokia has seen quite a bit of success in foreign nations, especially those that are slowly turning into developed countries.

Small Upgrades, Same Low Price

Compared to the relatively popular Lumia 520, the 525 does not offer a whole lot in terms of new features or upgraded specs. However, there are a couple of changes that are worth noting. Out of all the changes made to the Lumia 525, the most important is the RAM, which now sits at 1GB compared to just 500MB. This spec upgrade keeps the phone in line with other low-end devices from Nokia's competitors.

When it comes to price, low-end devices are always a fraction of the cost of a Galaxy S4 or iPhone but the Lumia 525 is not the cheapest low-end device available. Nokia is releasing the phone at just $180 before any taxes or subsides are applied. This is comparable to what a high-end phone costs with massive subsides in the United States or Europe.

By no means is $180 expensive (especially compared to mainstream devices) but analysts have already come out stating that if Nokia and Microsoft want to advance Windows Phone with low-end devices, they need to aim for the sub-$100 price point.

For people who love the Lumia phones because of their cameras, the Lumia 525 does offer an upgraded...

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Nokia Aiming at Low End with Lumia 525

Even though the technology market is moving forward and high-end devices are becoming more common in developed countries, low-end smartphones have actually grown in popularity in other nations. Customers in countries such as China and Russia are generally able to afford low-end devices more easily, which is why Nokia's latest phone, the Lumia 525, is exclusive to these areas.

The Lumia 525 is an updated version of Nokia's Lumia 520, which used to command the company's low-end sector. With these cheaper devices, Nokia has seen quite a bit of success in foreign nations, especially those that are slowly turning into developed countries.

Small Upgrades, Same Low Price

Compared to the relatively popular Lumia 520, the 525 does not offer a whole lot in terms of new features or upgraded specs. However, there are a couple of changes that are worth noting. Out of all the changes made to the Lumia 525, the most important is the RAM, which now sits at 1GB compared to just 500MB. This spec upgrade keeps the phone in line with other low-end devices from Nokia's competitors.

When it comes to price, low-end devices are always a fraction of the cost of a Galaxy S4 or iPhone but the Lumia 525 is not the cheapest low-end device available. Nokia is releasing the phone at just $180 before any taxes or subsides are applied. This is comparable to what a high-end phone costs with massive subsides in the United States or Europe.

By no means is $180 expensive (especially compared to mainstream devices) but analysts have already come out stating that if Nokia and Microsoft want to advance Windows Phone with low-end devices, they need to aim for the sub-$100 price point.

For people who love the Lumia phones because of their cameras, the Lumia 525 does offer an upgraded...

Comments are closed.