New MS Dynamics CRM 2015 Takes Aim at Silos

Microsoft is taking its CRM product where it's never gone before, breaking down silos between sales and marketing. The news comes as part of the launch announcement for Dynamics CRM 2015 and updates to Dynamics CRM Online and Dynamics Marketing services, all of which will roll out in the fourth quarter.

As it continues to compete for market share with Salesforce.com, Microsoft is using words like "revolutionize" to describe how the new updates help marketers and sellers unite and collaborate. The CRM updates promise "outside-in" insights for sales and marketing professionals that equip them to understand how campaigns affect customers. The end goal is to give customers more personalized experiences.

"Unlike vendors that want to separate businesses by selling them countless different clouds and solutions, we have designed Microsoft Dynamics CRM to facilitate the kind of collaboration that businesses need to thrive and grow," said Bob Stutz, corporate vice president of Microsoft Dynamics CRM. "This means that marketers and sellers can work more closely together to engage customers, bridging the chasm between marketing, sales and service to truly deliver end-to-end experiences that customers will love."

Closing the Gap

The CRM updates give salespeople visibility to affect campaigns and targeting with what Redmond is calling "unprecedented insight" into marketing calendars and campaigns. On the marketing side of the table, professionals can better plan and execute campaigns -- and then track the results. All the while, synergies between sales and marketing gain strength.

"Closing the gap between marketing and sales is required for a successful customer experience," said Ray Wang, principal analyst, founder and chairman at market research firm Constellation Research. "Organizations need tools to track the customer interactions from marketing to sales and back, collaborate on leads and opportunities, and measure the metrics that matter to both sales and marketing."

Microsoft Dynamics Marketing is built to break...

Comments are closed.

New MS Dynamics CRM 2015 Takes Aim at Silos

Microsoft is taking its CRM product where it's never gone before, breaking down silos between sales and marketing. The news comes as part of the launch announcement for Dynamics CRM 2015 and updates to Dynamics CRM Online and Dynamics Marketing services, all of which will roll out in the fourth quarter.

As it continues to compete for market share with Salesforce.com, Microsoft is using words like "revolutionize" to describe how the new updates help marketers and sellers unite and collaborate. The CRM updates promise "outside-in" insights for sales and marketing professionals that equip them to understand how campaigns affect customers. The end goal is to give customers more personalized experiences.

"Unlike vendors that want to separate businesses by selling them countless different clouds and solutions, we have designed Microsoft Dynamics CRM to facilitate the kind of collaboration that businesses need to thrive and grow," said Bob Stutz, corporate vice president of Microsoft Dynamics CRM. "This means that marketers and sellers can work more closely together to engage customers, bridging the chasm between marketing, sales and service to truly deliver end-to-end experiences that customers will love."

Closing the Gap

The CRM updates give salespeople visibility to affect campaigns and targeting with what Redmond is calling "unprecedented insight" into marketing calendars and campaigns. On the marketing side of the table, professionals can better plan and execute campaigns -- and then track the results. All the while, synergies between sales and marketing gain strength.

"Closing the gap between marketing and sales is required for a successful customer experience," said Ray Wang, principal analyst, founder and chairman at market research firm Constellation Research. "Organizations need tools to track the customer interactions from marketing to sales and back, collaborate on leads and opportunities, and measure the metrics that matter to both sales and marketing."

Microsoft Dynamics Marketing is built to break...

Comments are closed.