Mobile Ad Spend Skyrockets to $17.96B in 2013

Spending on mobile ads is soaring. Worldwide spending on mobile ads is expected to hit $31.5 billion in 2014, according to new figures from eMarketer. That's after a huge 2013, when global mobile ad spending spiked 105 percent to $17.96 billion.

We caught up with Greg Sterling, principal analyst at Sterling Market Intelligence, to get his take on the new data. He told us the numbers may be somewhat inflated.

EUHowever,EU he added, EUitEUs directionally accurate. Marketers and brands have finally gotten religion when it comes to mobile and they're starting to put real money behind it.EU

Two Tech Titans Rule

When you slice and dice the data, eMarketerEUs results reveal that mobile ad spending will make up nearly 25 percent of total digital ad spending worldwide. And itEUs no surprise which companies are benefiting the most: Facebook and Google.

Indeed, the combined net mobile ad revenue of these two tech titans increased by $6.92 billion. The companies staked claim to 75.2 percent of the additional $9.2 billion that went toward mobile in 2013.

WhatEUs more, eMarketer concluded, Facebook and Google are consolidating their positions at the top of the mobile advertising market, together recording more than two-thirds of mobile ad spending in 2013. EMarketer predicts that number will rise at least a little in 2014.

FacebookEUs Mobile Front

Although many were skeptical about FacebookEUs mobile prospects in the early days, eMarketer figures the rapid clip at which mobile has taken over the social media giantEUs ad revenue share points to the companyEUs mobile future.

For example, in 2012 only 11 percent of FacebookEUs net ad revenues worldwide came from mobile. What a difference a year makes. In 2013, that figure jumped to 45.1 percent, eMarketer reports.

Where does Facebook go from here on the mobile ad front? EMarketer estimates that mobile will account for 63.4 percent...

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