Minecraft Buy: Boosting Microsoft’s Mobile Biz?

Once again, the rumor mill was right. Microsoft has acquired Minecraft -- but it was for a little more than the $2 billion the rumor mill predicted. Redmond is paying $2.5 million for the Mojang, the Swedish company that developed the iconic Minecraft game franchise.

EUGaming is a top activity spanning devices, from PCs and consoles to tablets and mobile, with billions of hours spent each year,EU said Satya Nadella, CEO, Microsoft. EUMinecraft is more than a great game franchise -- it is an open world platform, driven by a vibrant community we care deeply about, and rich with new opportunities for that community and for Microsoft.EU

In case you arenEUt familiar with Minecraft, itEUs a game about breaking and placing blocks and itEUs not just kids who love it. HereEUs how its maker describes it:

EUAt first, people built structures to protect against nocturnal monsters, but as the game grew players worked together to create wonderful, imaginative things. It can also be about adventuring with friends or watching the sun rise over a blocky ocean. ItEUs pretty. Brave players battle terrible things in The Nether, which is more scary than pretty. You can also visit a land of mushrooms if it sounds more like your cup of tea.EU

Is Mobile the Thing?

The Mojang team will join Microsoft Studios, which is also home to global blockbuster franchises Halo, Forza and Fable. Microsoft said it plans to make investments in cloud and mobile technologies to make the Minecraft experience even better.

In a research note, FBR analyst Daniel Ives said, "We believe the potential acquisition of the ubiquitous Minecraft game (almost 54 million copies sold), would strategically make sense as the company looks for ways to drive users toward its nascent mobile hardware business, where it can leverage and cross-sell a wide range of its higher-margin...

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