Microsoft’s Windows 10 Device Event: What Was Announced?

As expected, Microsoft's big Windows 10 device event in New York today included the unveiling of its new Surface Pro 4, the next device in its highly successful Surface Pro lineup. A bit more surprising, though, was the introduction of a new Surface Book [pictured], a high-performance laptop with a detachable screen and a $1,499 starting price that puts it on par with Apple's comparably sized MacBook Pro.

Redmond also unveiled three new Windows 10 phones: the Lumia 950, Lumia 950 XL and Lumia 550. The 950 and 950 XL both support Windows 10 Continuum, which allows each phone -- if connected to a keyboard and mouse -- to function like a PC. The $139 Lumia 550 is being billed as Microsoft's "most affordable 4G LTE smartphone running Windows 10."

Other new products showcased during today's event include the Microsoft Band 2 fitness wearable and the HoloLens holographic computing device, which is set to begin shipping as a $3,000 development edition in the first quarter of next year. Microsoft also announced a Windows 10 update for its Xbox One game console coming in November.

'Quite Impressive'

"There were certainly a lot of things being thrown out there," said William Stofega, program director for mobile device technology and trends at the analyst firm IDC. He told us Microsoft's approach demonstrated a "new and exciting" way of looking at its hardware almost as new classifications of devices.

The Surface Book laptop, for example, "really was something a lot of people didn't expect." And the level of innovation and support Microsoft is rolling out with that device shows the company clearly has Apple in its sights.

Microsoft's demonstration of how its new Lumia phones can function as PCs was "really quite impressive," Stofega added.

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The Continuum-equipped Lumia 950 and 950 XL are not...

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