Microsoft Tapping ‘Fan’ Engagement with Windows 10 Rollout

Redmond is pulling out all the stops on its Windows 10 launch. Microsoft will roll out its flagship software on July 29 in 190 countries as a free upgrade and it will come pre-installed on new PCs and tablets.

Windows 10 is equipped with the personal assistant Cortana, the new Microsoft Edge browser, and an Xbox app. Microsoft promises a faster, more secure, and more compatible operating system. You may have heard all that before, but hereEUs the new twist: Microsoft is tapping EUfanEU engagement.

EUWe will host global fan celebrations, join thousands of retailers to help customers upgrade to Windows 10, and welcome the newest generation of Windows fans via a new global advertising campaign and through online content,EU said Yusuf Mehdi, a senior vice president at Microsoft.

Celebrations and Prizes

The celebration includes over 5 million Windows Insiders, people who played a role in developing Windows 10, at special events in 13 cities around the world. The celebrations will feature experiential demos, hands-on training and even entertainment.

Microsoft has also partnered with retailers, including Best Buy, Staples, and Walmart, to roll out easy upgrade programs. And Tech Bench services will offer support and data migration services to consumers who are upgrading. Some Microsoft Stores, meanwhile, will offer prizes on July 29, along with free in-store workshops. Then thereEUs the new Upgrade Your World plan.

EUUpgrade Your World is a new year-long initiative to celebrate those who inspire and empower others, led by our vision to help people achieve more through technology and in celebration of the Windows 10 launch,EU said Mehdi, who also explained that Microsoft is investing $10 million in cash to help nonprofits upgrade.

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