Microsoft Plans Flagship Store on NYC’s Fifth Avenue

While Microsoft has had retail stores across the U.S. for many years now, it has not had a prestigious address that could compete with rival Apple's store on New York's Fifth Avenue. That will soon change.

Microsoft said Monday it had signed a lease to open a flagship store at 677 Fifth Avenue. That will put it just blocks away from Apple's famed location beneath the giant, iconic glass cube sitting in front of the General Motors Building at 767 Fifth Avenue.

"This is a goal we've had since day one -- we were only waiting for the right location," said David Porter, Microsoft's corporate vice president for worldwide retail stores, writing in a company blog post. "And now we have it. Our Fifth Avenue location will be much more than just a Microsoft Store. In addition to retail, there will be experiential space for Microsoft as a company to further engage with our customers and partners in new and innovative ways."

Opening 'Sometime Next Year'

Microsoft opened its first retail store -- in Scottsdale, Arizona -- in October 2009. Since then, it has expanded to 104 physical store locations across the U.S., Canada and Puerto Rico, as well as a growing number of store-in-store locations in China.

"Our footprint has reached a scale where 80 percent of Americans are within 20 miles of a Microsoft Store," Porter said.

He added that Microsoft also plans to open 10 other new retail stores before this year's holiday shopping season kicks off.

We reached out to the Microsoft Stores public relations team, and received a confirmation from a company spokesman that the Fifth Avenue outlet will open "sometime next year." The spokesman was unable to provide any further details.

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