Microsoft CEO Admits Windows Phone Market Share Is Low

Satya Nadella, Microsoft's CEO, doesn?EU?t have his head in the sand when it comes to Redmond?EU?s standing in the smartphone market. He sees the grim reality of the rankings but is nevertheless hopeful about the bigger mobile-cloud picture.

Global sales of smartphones to end users totaled 353 million units in the third quarter of 2015, according to market research firm Gartner Inc. That?EU?s 15.5 percent growth over the same period in 2014, but Microsoft Windows Phone only has a tiny fraction of the market share.

Specifically, the market share for the Windows Phone mobile operating system dropped from 3 percent to 1.7 percent year over year. At the same time, Apple?EU?s iOS is still posting an above-market average of 21 percent and Android gained 1.4 percentage points in share year over year in the wake of growing smartphone sales from Samsung and Huawei.

What Nadella Sees

Nadella acknowledged that Microsoft is not high in share but he is looking at how the Xbox and HoloLens, which the company is billing as the world?EU?s first fully untethered, holographic computer, fit into the storyline. HoloLens makes possible high-definition holograms that integrate with the every day world. Nadella said that Microsoft can win back developers with the latter technology.

?EU?I think we do ourselves a disservice if we measure our success by just looking at: What?EU?s the market share of HoloLens? What?EU?s the market share of Xbox? What?EU?s the market share of PCs? What?EU?s the market share of our phones??EU? Nadella said in published reports.

?EU?Go back to what I said about the mobility of experience. If you think of this more like a graph, these [devices] are all nodes," he added. "Sometimes the user will use all of these devices . . . sometimes they?EU?ll use only one or two of our devices and some other platforms...

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