Microsoft Buys FantasySalesTeam To Gamify Dynamics CRM

Redmond just made an interesting acquisition on the customer relationship management (CRM) front. Microsoft has snapped up Incent Games, the developer of FantasySalesTeam.

FantasySalesTeam is a sales gamification platform that works to boost sales productivity, drive revenue and improve CRM adoption through collaboration and team-based competition. Bob Stutz, corporate vice president at Microsoft Dynamics, said the benefits will soon be available to Microsoft Dynamics CRM customers who want to give sales teams incentives to drive stronger results.

EUWhile incentive programs and contests are leveraged in almost all sales organizations, most suffer from common shortcomings: the same top performers almost always win and the rest of the team tends to disengage fairly quickly once they realize theyEUve fallen behind or out of contention,EU Stutz said, noting FantasySalesTeam addresses these issues with a tailored approach.

Proven Results

Incent Games has disrupted the old sales incentive model with an original approach that combines gamification with fantasy sports and applies it to a sales setting, according to Stutz. He described the platform as EUhighly effective at increasing team collaboration, productivity and consequently driving greater results and business growth.EU

HereEUs how it works: Through team-based competition and engagement from non-sales personnel -- such as managers, service, operations, marketing and finance workers -- employees EUdraftEU teams and become invested in each otherEUs successes. Individual and team results are visible to the entire company, stimulating competition and collaboration to drive cultural change.

Stutz said thereEUs nothing like FantasySalesTeam on the market and he expects it to revolutionize team building in the sales setting. There are case studies to back up his claims. Service Corporation International ran a pilot with 130 sales reps and compared their performance to about 700 others. Workers using FantasySalesTeam on average closed 88 percent more deals at 213 percent the average contract value.

And Service Corporation International's...

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