Microsoft and Adobe Launch Joint Customer Experience Offerings

Adobe and Microsoft have teamed up to offer a set of joint enterprise solutions designed to help companies improve the customer experience for their clients. The agreement includes Adobe Experience Cloud, Microsoft Azure, Dynamics 365 and Power BI.

In addition, the companies also plan to collaborate on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.

Compiling Insights Across Channels

"Today's customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors," said Abhay Parasnis, executive vice president and CTO, Adobe, in a statement. "Bringing together Adobe's and Microsoft's sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points."

The new integrations will help businesses better align their sales and marketing efforts, and create compelling, personalized and consistent experiences for their customers, the companies said.

The agreement includes the integration of Adobe Campaign and Microsoft Dynamics 365, which the companies said will enable enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.

"We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence," said Scott Guthrie, executive vice president, Microsoft, in the statement. "Together, we are delivering compelling and personalized experiences that will drive brand loyalty and growth.?EU?

Collaboration on an Industry Standard Data Model

Integrating Adobe Analytics with Microsoft Power BI, meanwhile, offers increased insights across the board, according to the companies. Brands will now be able to pull behavioral data into Power BI to visualize the impact of campaigns across segments, understand which customer touchpoints are most...

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