Meet Gram, LG’s First Laptop for the U.S.

LG Electronics is making its moves on the U.S. PC market. For the first time, the electronics giant has launched a premium line of lightweight laptops stateside. Dubbed the LG Gram series, the laptops are selling now -- complete with the Windows 10 operating system -- at Microsoft stores and on Amazon.com.

The company named its new line EUGramEU because the PCs are lightweight. The company is targeting the Gram PCs at customers who want portable, durable high-performance laptops. The LG Gram 14 [pictured] weighs 2.16 pounds, making it one of the lightest laptops in the 14-inch category. In fact, it weighs less than the 13-inch MacBook Air, which is just about 3 pounds.

"This is an extremely competitive category," said David VanderWaal, vice president of marketing, LG Electronics USA, in a statement. Nevertheless, he's confident that consumers will find it compelling. Time will tell if the Gram resonates with technology consumers in America the way LG PCs have in other markets.

Can Gram Make It in U.S.?

The body of the Gram is made of carbon-lithium and carbon-magnesium, the same materials found in spacecraft and race cars. ItEUs half an inch wide, carries an Intel Core processor -- either a Core i5 or Core i7 -- and supports the latest connectivity standards, including Bluetooth and Wi-Fi.

For customers who need more ways to connect, the Gram also sports extra ports for micro-USB, USB 3.0, and a micro-SD slot, and comes equipped with a built-in HDMI port. The latter is a unique feature among laptops, which typically require HDMI adaptors. An instant boot feature starts Windows immediately and a 7.5-hour battery life is aimed at heavy users.

We caught up with Roger Kay, principal analyst at Endpoint Technologies Associates, to get his thoughts on LGEUs chances in the U.S. laptop market. He told us the...

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