Mayer’s Uneasy Task: Convince Advertisers About Yahoo

Yahoo CEO Marissa Mayer has been trying to play nice with advertisers in an attempt to grow Yahoo as a whole. For a company that relies on advertisements for 75 percent of its revenue, Yahoo needs to strike some deals with ad agencies in order for the company to become successful under MayerEUs control.

Mayer will sit down for a conference call with business executives on Tuesday and will have to once again lay out YahooEUs plan for growth. Without a plan that is deemed worthwhile, Mayer will fail to convince advertising executives to show interest in Yahoo, which could easily ruin the company.

MayerEUs Bad Rep

YahooEUs CEO has been able to turn the company around but has yet to get it back into the safe zone of continuous profitability. With such a slow recovery, Mayer has received a bad reputation from people who believe she is not capable of making Yahoo successful again.

Whether or not the business executives that doubt Mayer are correct has yet to be seen, but either way, Mayer needs to step up her game in order for Yahoo to turn around and make it out of 2014 alive.

When it comes down to it, YahooEUs slow recovery cannot be blamed entirely on Mayer no matter how bad things end up. She is the sixth CEO to takeover the Internet giant in just six years, showing just how unstable Yahoo is, especially among its management.

David Cohen, global chief media officer of the Universal McCann marketing group, has said MayerEUs reputation issues stem from her decision to focus more on products than on advertising. This business strategy does not make sense to the majority of analysts since Yahoo has historically relied on advertising for most of its revenue and continues to do so.

YahooEUs Struggle

Perhaps the hardest thing for...

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