LinkedIn Redesign Targets Global Workforce with Bots, E-Learning and More

Aiming to "create opportunity for every member of the global workforce," professional networking site LinkedIn yesterday announced a redesigned look for its desktop app, a new online learning platform and smarter messaging capabilities with support for bot-enabled assistance.

The news comes a little over three months after Microsoft revealed plans to acquire LinkedIn for $26.2 billion, and less than a year after LinkedIn launched its flagship mobile app. The kickoff of LinkedIn Learning also comes on the heels of the company's acquisition of the online learning firm last year.

CEO Jeff Weiner, product vice president Ryan Roslansky and other company executives unveiled the latest LinkedIn developments yesterday during a presentation that was streamed live from San Francisco. Weiner said the changes are aimed at helping LinkedIn's existing 450 million members and the rest of the global workforce succeed in the face of economic- and technology-driven challenges.

The Goal: 'World's 1st Economic Graph'

"We want to create opportunity for every member of the global workforce," which means providing help for more than 3 billion people, Weiner said yesterday. As part of that goal, LinkedIn aims to develop the "world's first economic graph," he added.

Ultimately, that entails having a profile for every one of the world's 3 billion workers and 60 million to 70 million companies, as well as offering a "digital representation" of every possible job and job skillset in the world, according to Weiner. It would also include a digital profile of every educational organization in the world.

Such an economic graph will allow all forms of economic, intellectual and human capital "to flow to where it can best be leveraged to help lift and transform the global economy," Weiner said.

LinkedIn's mission is aimed at the changes being brought about by advances in technology that are eliminating or displacing many...

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