LG Takes Wraps Off G Flex Curved Smartphone

In their ongoing smartphone rivalry, South Korean tech vendors LG and Samsung are kicking up the dust. Monday's announcement of the LG Electronics G Flex smartphone places LG in direct competition with its smartphone rival Samsung. Both seek to be considered the greatest vendors on earth for curved phones.

The LG announcement headlined its G Flex as the worldEUs first EUrealEU curved smartphone. That is bound to rankle loyalists at Samsung, which has already announced its Galaxy Round as the world's first curved display smartphone.

News of the curved G Flex follows lots of chatter about it in recent weeks. Is this a me-too attempt to catch up with Samsung, which beat LG to the punch earlier in October? LG says the only thing the curved phones have in common is that they were both unveiled in October.

LG is trumpeting numerous distinctions, thanks to its collaboration with sister companies LG Display and LG Chem for tech innovations. Samsung launched its curved Galaxy Round earlier this month with a display curved side to side. The LG model has a vertically curved display.

"The LG G Flex is the best representation yet of how a smartphone should be curved," said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company.

The phone design "understands" human curves, said a company statement, with a curvature optimized for the average face. This is not just for user comfort; LG said its curved form can also translate into improved voice and sound quality. "The curved form increases the sound level by 3dB compared to typical flat smartphones," according to LG.

Color, Battery Highlights

The new smartphone uses LG Display's flexible OLED (organic light emitting diode) panel, a thin and light display built on plastic substrates rather than glass.

The screen uses "Real RGB," which stands for red,...

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