LG Introduces Mid-Range G4 Stylus, G4c

Handset maker LG is tweaking two versions of its G4 smartphone in an effort to appeal to as many customers as possible. The company announced that it is coming out with two mid-range editions of its flagship G4.

LG said both smartphones, the LG G4 Stylus and G4c, are scheduled to launch in "key strategic markets" in the weeks to come. There was no word yet as to whether one of those key markets is the United States. The Stylus is already available in North Korea.

"Both smartphones will begin shipping to retailers around the world in the next several weeks and throughout the month of May," according to LG. "Both exceptionally priced devices share many of the same high-end user experience features found in the LG G4."

Smart Move?

We contacted Jan Dawson, chief analyst at Jackdaw Research, to get his thought on LG's announcement. He said the question is how well a mid-range smartphone will play in the United States.

"It's tough to go down-market, especially in the U.S.," Dawson said. "(That) market is increasingly bifurcated between high-end premium phones and cheaper phones, with very little in the middle. The move to installment billing for devices is further reinforcing this trend, as even high-end phones are available for about $30 a month. However, in other markets those cheaper phones are still very relevant, and so LG is smart to go down the range a little to capture more of the mid-market."

The larger G4 Stylus (which will be called the G4 Stylo in North America) has been listed at 349 euros ($387), whereas the smaller G4c will be 249 euros ($276). No prices for markets outside of Europe had been announced as of Wednesday.

What's the Difference?

The G4 Stylus has a 5.7-inch display, slightly larger than the 5.5-inch original G4. It comes in two versions:...

Comments are closed.

LG Introduces Mid-Range G4 Stylus, G4c

Handset maker LG is tweaking two versions of its G4 smartphone in an effort to appeal to as many customers as possible. The company announced that it is coming out with two mid-range editions of its flagship G4.

LG said both smartphones, the LG G4 Stylus and G4c, are scheduled to launch in "key strategic markets" in the weeks to come. There was no word yet as to whether one of those key markets is the United States. The Stylus is already available in North Korea.

"Both smartphones will begin shipping to retailers around the world in the next several weeks and throughout the month of May," according to LG. "Both exceptionally priced devices share many of the same high-end user experience features found in the LG G4."

Smart Move?

We contacted Jan Dawson, chief analyst at Jackdaw Research, to get his thought on LG's announcement. He said the question is how well a mid-range smartphone will play in the United States.

"It's tough to go down-market, especially in the U.S.," Dawson said. "(That) market is increasingly bifurcated between high-end premium phones and cheaper phones, with very little in the middle. The move to installment billing for devices is further reinforcing this trend, as even high-end phones are available for about $30 a month. However, in other markets those cheaper phones are still very relevant, and so LG is smart to go down the range a little to capture more of the mid-market."

The larger G4 Stylus (which will be called the G4 Stylo in North America) has been listed at 349 euros ($387), whereas the smaller G4c will be 249 euros ($276). No prices for markets outside of Europe had been announced as of Wednesday.

What's the Difference?

The G4 Stylus has a 5.7-inch display, slightly larger than the 5.5-inch original G4. It comes in two versions:...

Comments are closed.