Lenovo Pranks Mall Shoppers for Yoga 3 Ad

Chinese computer maker Lenovo got creative, and maybe a little too creative, with the marketing campaign around its Yoga 3 Pro. Or did it? In a move to promote its new ultra slim convertible PC, the new 13-inch Yoga 3 Pro, Lenovo played a prank on some mall shoppers in the U.S.

Lenovo hired the Upright Citizens Brigade, a comic troupe, to help drum up visibility for its new device, which has a hinge design that makes it truly flexible. Shoppers at the Plymouth Meeting Mall in Pennsylvania were the latest victims of Lenovo's "prankvertising," according to the Tech Times.

Faux Lenovo "employees" turned the Yoga computer into a tablet, then tried to do the same thing with a MacBook, breaking it in front of customers and arguing about who was at fault, according to a report in the Triangle Business Journal in Raleigh, North Carolina -- just one such media report from various parts of the country.

People Got Really Mad

The fake employee then handed the broken computer to a shopper and ran away. Then the real Lenovo employee showed up, according to the Business Journal. But not everybody thought it was so funny.

In the comments on the YouTube Video, David Traver Adolphus said, EUWow. If you were trying to make some random people hate Lenovo, then job done!EU Kalpesh Patel responded to Adolphus with this quip: EUThey're anyways trying to hard. Lenovo makes sh---y laptops anyways.EU And A. Lawrence is sure that, EUAll the customers pranked should get a free laptop.EU

Lenovo digital marketing manager Bob Cordell told Marketing Daily that the company is always looking for new and different ways to get its brand out there. But was this a major fail?

"We definitely recognize people will [view] this in different ways, just as we recognize there are passionate supporters of...

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