Is Twitter Gearing Up To Sell Products?

Twitter may be upping its game to make money. According to news reports, the microblogging social service is in the process of creating an e-commerce platform.

The reports, indicating that Twitter is preparing to complement its advertising revenue streams with product and services sales that can be conducted directly from a news feed, are based are several data points. For instance, the service recently posted want ads for e-commerce specialists, including a commerce product manager, a commerce product marketing manager and a senior manager for commerce.

There are also indications that Twitter has negotiated an agreement with a payment services company, Stripe, with a contract to be signed soon. Stripe could become the backend financial services provider. Additionally, mock ups of Twitter e-commerce have been posted on Re/code.net, showing how user flow would work with products from the online commerce site Fancy.com.

Fancy.com Mock Ups

Re/code said that the screenshots, part of other documentation supporting the idea that Twitter is readying e-commerce, were found on a public section of Fancy.com that was not password protected. According to Re/code, which cited EUa source with direct knowledge of TwitterEUs commerce plans,EU the mock ups had been created by Fancy.com and presented to Twitter as a vision of how the selling process might take place. Twitter co-founder Jack Dorsey is on the board of Fancy.com as well as an investor in the company.

The mock ups depict a Commerce Tweet, a Sale Screen and Checkout. In the Commerce Tweet, a tap on the tweet or a product image begins the checkout process, the Sale Screen offers detailed descriptions and more images, and the Checkout screen includes credit card information, shipping addresses and delivery options.

In Fancy.comEUs vision of how Twitter e-commerce would work, the sales would resemble current Promoted Tweets, except that they would lead to...

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