Twitter Co-Founder Debuts ‘Jelly’ App for Social Search

Not content to rest on TwitterEUs laurels, the microblogging giantEUs co-founder is hoping to disrupt another market with his new search application. Twitter mastermind Biz Stone and fellow co-founder Ben Finkel founded a new company called Jelly last April, and are now spreading word of its new search system with the same name.

Jelly is actually a mobile-oriented search system, similar in ways to Google, but with the addition of a collaborative, social, Q&A twist.

Why Jelly?

The founders explain they chose the jellyfish to represent their question-and-answer app because the jellyfish has a loose network of nerves that act as a 'brain', similar to the way they envision loosely distributed networks of people coordinating via Jelly to help each other find information.

EUItEUs not hard to imagine that the true promise of a connected society is people helping each other,EU Stone said in a blog post on the Jelly Web site. EUUsing Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns answers. But, thatEUs where the similarities end. Albert Einstein famously said, EUInformation is not knowledge.EU Knowledge is the practical application of information from real human experience.EU

Pictures Speak More than 140 Characters

Stone boldly declared that Jelly will change how we find answers because it uses pictures and people in our social networks. In an almost anti-Google statement, Stone said it turns out that getting answers from people is very different from retrieving information with algorithms. With that in mind, there are three key features of Jelly: friends follow friends; paying it forward; and point, shoot, ask.

Stone said Jelly is designed to search the group mind of your social networks and what goes around, comes around. You may find yourself answering questions as well as asking, and you can help friends, or friends-of-friends with their...

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