Is Google Mobilegeddon As Bad as it Sounds?

No, the Internet sky is not falling and the search engine optimization end is not near, but you might think it was if you read some of the technology news headlines this week. Don't let the so-called "Mobilegeddon" fool you.

Playing off the theme of Armageddon -- a biblical end-times battle between God and evil -- some are calling GoogleEUs latest wave of algorithm changes Mobilegeddon. Indeed, some headlines are asking if your site is ready for GoogleEUs Mobilegeddon. Others are offering a Mobilegeddon checklist. Still others are sharing "everything you need to know" about Mobilegeddon.

There's plenty of hype, but what's the reality? In a nutshell, Google is working to highlight more mobile-friendly Web sites and more relevant app content in its search results. That seems to make sense in an increasingly mobile-driven world, but are the death knells ringing for organizations that don't have a strong mobile presence? We'll soon find out because this so-called Mobilegeddon begins today.

The Mobile-Friendly Scramble

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal," Google said in a February blog post that struck fear in the hearts of some Web site owners. "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

Google gave Web sites owners a heads up nearly two months ago, along with instructions on how to create a mobile-friendly site. Indeed, Google equipped webmasters to get ready for the change by offering a Mobile-Friendly Test to see how the Googlebot views their pages. Google also offered a Mobile Usability Report in its Webmaster Tools to give webmasters a rundown of mobile usability issues.

Back in February, Google also said...

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