Is Facebook Set To Launch a Mobile Ad Platform?

Facebook has seen rapid growth in mobile advertising. So rapid, in fact, that the social media giant is reportedly getting ready to launch its own mobile advertising platform that would go head-to-head with GoogleEUs AdMob.

The rumored move comes at a time when spending on mobile ads is soaring. Worldwide spending on mobile ads is expected to hit $31.5 billion in 2014, according to new figures from eMarketer. That's after a huge 2013, when global mobile ad spending spiked 105 percent to $17.96 billion.

In fact, eMarketerEUs results reveal that mobile ad spending will make up nearly 25 percent of total digital ad spending worldwide. Of course, itEUs not surprising that Facebook and Google are taking the lionEUs share of those mobile ad dollars. But it seems Facebook is not content.

Facebook Wants More

With eMarketer predicting that mobile advertising revenue will rise even higher in 2014, Facebook may soon follow in the footsteps of Apple and Google to launch its own mobile ad network that taps into its deep database of member profiles to serve targeted ads.

News reports have Facebook making an official announcement at the F8 developer conference in San Francisco later in April. Facebook could not immediately be reached for comment. But a deeper look into FacebookEUs current mobile ad success suggests developing its own mobile ad platform could be more than just a wild rumor.

Facebook revealed its fourth quarter 2013 earnings in January. The company generated $2.59 billion in revenue. At $1.25 billion, mobile ad dollars made up a strong 53 percent of that total.

Can Facebook Beat Google?

We caught up with Nipah Shah, founder of online marketing firm Jenysys Group, to find out if launching a mobile ad platform is the right move for Facebook. Shah told us itEUs EUabsolutely a great opportunityEU for the social network.

EUThe demographics...

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