iPhone 5s Launch Plagued by Shortages, Backorders

In the U.K. and the U.S., shortages of the iPhone 5s were prevalent, especially when it came to the golden version. As a result, most retail stores ran out of the 5s within a few hours of opening and the few that did not, only had the gray color option left -- the gold iPhones sold out immediately.

Perhaps the most significant shortage was in London where stores ran out of the gold iPhone 5s just five minutes after the stores opened. Apple frequently has a hard time keeping up with demand for its new devices, but for an iPhone to sell out in a matter of minutes is far more significant than running out later in the day.

Everyone Wants Gold, Not Gray

Even with all of the interest and excitement surrounding the iPhone 5s itself, people flocked toward the gold version instead of the gray or silver units. This may have something to do with the fact that gold has never been offered as an iPhone color choice, but either way, it resulted in a lot of happy -- and unhappy -- people today.

Just a few moments after Apple's online store began offering the new iPhone 5s, the gold version was showing a wait period longer than seven to 10 days. Initially, the gold version was going to be available within a week but shortly afterward, Apple updated that to sometime in October.

Of course, once people had waited in line for hours, most of them were not going to leave empty-handed even if they were not able to secure the object of their desires -- the gold iPhone 5s. So, most retail stores began selling out of the silver and gray versions of the 5s as well, and they still were able to accommodate buyers much further into the day.

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