Intel Beefs Up Virtual Reality Capabilities with Startup Buy

The steady stream of companies making ever-larger investments in immersive entertainment technology continues to accelerate. This time it?EU?s Intel, which is acquiring Israeli startup Replay Technologies for a reported $175 million.

Replay uses high-resolution cameras (pictured above) and high-performance computing to allow viewers to watch sporting events from every possible angle.

The deal should give Intel a leg up on a virtual reality market that has been heating up since last year with companies like Google and Facebook announcing new platforms to provide more immersive entertainment experiences. In particular, the buy gives Intel a technological advantage in the so-called ?EU?digitization of sports,?EU? as Intel CEO Brian Krzanich described it. Oren Yogev, Replay Technologies?EU? CEO, is expected to join Intel as a corporate vice president once the deal closes in three weeks.

Watching the All-Star Game from Every Angle

Intel has been working with Replay Technologies since 2013, and had the opportunity to demonstrate Replay?EU?s immersive 3D technology at the NBA All-Star Weekend in Toronto last month. The event was broadcast on TV and online using Replay?EU?s ?EU?free-dimensional?EU? video technology.

Replay created a 3D video rendering of the court using 28 ultrahigh-definition cameras positioned around the arena and connected to Intel-based servers. The system allowed television networks to broadcast 360-degree views of key plays

?EU?More than ever, everything in sports is becoming digital and measurable,?EU? Krzanich wrote in an article published by Sports Illustrated last month. ?EU?Everything we do in a sport can now be captured as a piece of data.?EU?

The 'Immersive Sports' Market

Intel said it plans to use Replay?EU?s 3D technology to help develop services for immersive sports. ?EU?Immersive sports requires the high-performance computing Intel is known for, and it?EU?s also data driven -- fueling the continued build out of the cloud,?EU? Wendell Brooks, senior vice president of Intel Corporation and president...

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