Instagram To Order Feeds by Relevance Rather than Chronology

Like Twitter, Instagram is moving to reorder the feed of updates its users see from one based on chronology to one based on relevance. The "new experience" will be rolled out over the coming months, according to yesterday's blog post on Instagram.

The move isn't surprising, as Facebook -- which owns Instagram -- has already made numerous algorithmic changes to its News Feed to show users the most relevant updates first. Instagram's announcement also comes on the heels of a similar move last month by Twitter, which has started offering relevance-based feeds as an optional alternative to standard updates in reverse chronological order.

"We're going to test this within the community to make sure we get it right, and some details will be determined during the testing period," Instagram spokesperson Stephanie Noon told us. "We'll share additional details when we launch it more broadly."

Change Will Be Slow and Deliberate

The growing number of photos and videos shared on the site means users now "miss an average 70 percent of their feeds," which means users might often miss the posts they'd be most interested in, according to yesterday's announcement on the Instagram blog.

By putting greater weight on relevance, "The order of photos and videos in your feed will be based on the likelihood you'll be interested in the content, your relationship with the person posting and the timeliness of the post," according to Instagram. "As we begin, we're focusing on optimizing the order -- all the posts will still be there, just in a different order."

"What this is about is making sure that the 30 percent you see is the best 30 percent possible," Instagram co-founder and CEO Kevin Systrom told The New York Times yesterday, adding that the change would be rolled out "slowly and deliberately," and with...

Comments are closed.