In Jab at Google, Apple Switches to Bing for Default Search

Bing and DuckDuckGo are both getting a boost in Apple's coming mobile and desktop operating systems, allowing the company to take traffic away from Google. On Monday, Apple revealed it would be moving away from Google as its default search provider and would replace it with Microsoft's Bing. The change will affect Spotlight on OS X Yosemite and all future versions of iOS starting with iOS 8.

During last year's WWDC, Apple announced that it was switching to Bing for Siri's Web search but the impact on Google is much more significant with this year's update. Google is involved in many industries, but Search is still the source of much of its revenue, so any move against Search can cost Google millions.

Changing the Default

Starting with iOS 8 and OS X Yosemite, almost all of Apple's devices will be using Bing as the default search engine in Spotlight, and it is possible that Safari could be changed to Bing in the future as well. Spotlight is getting an overall upgrade in both of the new operating systems as it will be used to search local files and the Web.

Safari on Yosemite will also use Spotlight, which means that searches through the address bar should go through Bing rather than Google. Spotlight has been the default search tool on Mac computers for years and many people use it on a daily basis to find files that are on their computer. Now that Web search is enabled in Spotlight and will be utilizing Bing, Google will lose out on even more traffic.

With Apple's increased focus on using Bing wherever it can, it also seems less plausible that Yahoo's rumored bid to become Safari's default search engine would be accepted. Safari will continue to default to Google for now but if that were to...

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