IBM Buys Another Analytics Firm, Beefing Up MobileFirst

Big Blue has scooped up yet another analytics firm. This time, IBM is betting on The Now Factory, a privately-held analytics software provider that helps communication service providers (CSPs) deliver better customer experiences and drive new revenue opportunities.

IBM says The Now Factory nicely complements its own MobileFirst Analytics portfolio. MobileFirst is designed to enhance how organizations analyze mobile device usage.

With The Now Factory's analytics, CSPs can gain real-time insights into their customers by analyzing massive quantities of network and business data. With this type of insight, IBM said, CSPs can provide better service quality to their customers by better managing negative experiences and network outages.

"Today's announcement is part of IBM's strategy to continually establish leadership in the era of big data and capitalize on the opportunity to analyze data in real time," said Bob Picciano, general manager of Information Management at IBM Software Group. "The Now Factory's software enhances IBM's big data and analytics portfolio by improving the speed, development and implementation of big data solutions, and gives communications service providers the ability to better service their customers."

Financial terms of the deal were not disclosed.

Explosive Demand

The explosion of growth in the volume of real-time data that is being produced by mobile devices and the strain it is putting on mobile networks to collect and process events instantly, monitor their performances, and understand the impact of customer interaction is driving demand for this type of software.

According to analyst and research firm Informa Telecoms and Media, by 2016 the average mobile phone subscriber will use 6.5 times as much video. That's 10 times as much gaming data, and eight times as much content for social media and music than they currently consume.

IBM said The Now Factory's software helps CSPs better understand how a subscriber interacts with cloud-based services, such as mobile...

Comments are closed.