Hype Builds Up for Next Samsung Phone

Samsung Electronics' mobile unit hopes to bounce back this year, with expectations running high over its upcoming flagship Galaxy S8 smartphone, featured with a bezel-less and larger display.

The new premium handset will make its debut Mar. 29 to fill the void left by the global recall of the Galaxy Note 7 over a series of battery fires late last year.

Before launching the device, the Seoul-based company is gaining the spotlight here and abroad thanks to growing attention on the specifications of the new smartphone.

The company has yet to confirm any specific features of the new Galaxy device, but a series of specifications have been leaked in recent months.

In particular, the company is known to have focused on improving and enlarging the display size, in an apparent bid to meet growing demand for large-size smartphones combined with a minimized handset size.

Earlier this month, Samsung was confirmed to have filed a trademark for an "infinity display" to be featured in the new Galaxy device, according to the United States Patent and Trademark Office.

The infinity display refers to an edge-to-edge display with an almost bezel-less design.

According to multiple reports, the company is expected to launch two flagship devices -- tentatively named the Galaxy S8 and S8 Plus -- equipped with 5.8- and 6.2-inch displays.

"The larger and wider screen is not aimed at maximizing revenue, as this is the first time for Samsung to manufacture the unprecedented organic light-emitting-diode (OLED) display size," a company official said.

"If revenue maximization had been the core strategy for Samsung, the firm would have opted for the existing smaller display size, which does not require a big investment."

Another feature will be its much-hyped artificial intelligence (AI) voice assistant, Bixby, which came in partnership with its recently acquired AI software firm Viv Labs.

Late last month, Samsung Electronics Vice President Rhee...

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