HP Targets SMBs with New Printers and PCs

Technology giant HP is targeting SMBs with its new line of PCs, laptops, printers, and all-in-one computers. Dubbed the Pro Series, the new lineup is designed to address the problems of managing IT costs, security threats, and productivity issues.

"Customers have shared with us their challenges around making important technology decisions with limited budgets and IT resources that impact the security and productivity of their business," said Christoph Schell, senior vice president of HP Printing and Personal Systems, Americas. The HP Pro Series will seek to provide commercial-grade solutions to customers at a price that is within the reach of smaller businesses.

More Mobile, Durable Notebooks

Pro Series devices will share a few common features. Each device will come with HP BIOSphere, which provides BIOS-level protection of device firmware during system start up and BIOS updates. Meanwhile, the HP Client Security tool provides multi-factor authentication and hard drive encryption to keep sensitive data secure.

The devices will also come with IT cloud-based management tool HP Touchpoint Manager, allowing IT staff to manage enterprise devices, and the Windows 10 operating system.

The lineup will include the ProBook 400 G3 series of notebooks, designed to cater to a more mobile workforce with a thinner, lighter, and more durable 13-inch, 14-inch, and 15-inch form factors. Each laptop also features an optional fingerprint reader for additional security. The ProBook 400 will be powered by either the sixth-generation Intel Core processor or the AMD sixth-generation A-series APU.

Updated Printers

The ProOne 400 G2 AiO, meanwhile, is HPEUs redesigned version of an all-in-one PC. The ProOne features built-in cable management, and an optional articulating reclining stand. The ProDesk 400 series, meanwhile, offers a 20-inch diagonal screen, and includes an integrated 1-megapixel HD Webcam with an optional capacitive touch panel. Both are powered by sixth-generation Intel Core processors.


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