How SAP Plans To Take CRM Beyond CRM

CRM giant SAP is aiming to go beyond customer relationship management (CRM) with its latest software innovation. The company recently introduced the concept of EUintegrated digital enterprise technologiesEU designed to transform the relationships companies have with their customers.

ThatEUs a tall order but one that SAP is betting its hybris Profile solution can meet. As the name suggests, the new tools will help agents profile customers EUin-the-moment.EU The whole idea is to help a company's front office stay connected with the changing needs of customers and prospects by tapping into digital connectedness, customer service and support.

EUCompanies can no longer rely on the costly, siloed systems of yesterday to engage with their customers, who are savvy, multidevice digital natives,EU said Bill McDermott [pictured], CEO of SAP SE, in a statement. "They want their needs understood and met -- right now and every time.EU

The Yankees Are All In

HereEUs SAPEUs pitch: Businesses need to connect the front office and back office -- including people, inventory, supply chain, pricing and customers -- in real time but traditional front offices donEUt get them there.

SAP is pushing for integrated, real-time personalization, Web and mobile commerce, and social customer service with the tools itEUs planning. The goals are to simplify the front office, give enterprises one contextual customer view, and give customers a more consistent, personalized experience no matter what channel they're using.

EULegacy cloud-based CRM technologies create business complexity because their foundations predate the rise of social media and mobility,EU McDermott said. EUCompanies today need innovative, integrated solutions that simplify the front office, making them easy to do business with and fostering greater customer engagement.EU

SAP is working toward its goals with its hybris Profile solution, which will capture customer interactions, contexts and behaviors to create ever-evolving customer profiles that ultimately drive real-time, one-to-one customer engagement. If it...

Comments are closed.

How SAP Plans To Take CRM Beyond CRM

CRM giant SAP is aiming to go beyond customer relationship management (CRM) with its latest software innovation. The company recently introduced the concept of EUintegrated digital enterprise technologiesEU designed to transform the relationships companies have with their customers.

ThatEUs a tall order but one that SAP is betting its hybris Profile solution can meet. As the name suggests, the new tools will help agents profile customers EUin-the-moment.EU The whole idea is to help a company's front office stay connected with the changing needs of customers and prospects by tapping into digital connectedness, customer service and support.

EUCompanies can no longer rely on the costly, siloed systems of yesterday to engage with their customers, who are savvy, multidevice digital natives,EU said Bill McDermott [pictured], CEO of SAP SE, in a statement. "They want their needs understood and met -- right now and every time.EU

The Yankees Are All In

HereEUs SAPEUs pitch: Businesses need to connect the front office and back office -- including people, inventory, supply chain, pricing and customers -- in real time but traditional front offices donEUt get them there.

SAP is pushing for integrated, real-time personalization, Web and mobile commerce, and social customer service with the tools itEUs planning. The goals are to simplify the front office, give enterprises one contextual customer view, and give customers a more consistent, personalized experience no matter what channel they're using.

EULegacy cloud-based CRM technologies create business complexity because their foundations predate the rise of social media and mobility,EU McDermott said. EUCompanies today need innovative, integrated solutions that simplify the front office, making them easy to do business with and fostering greater customer engagement.EU

SAP is working toward its goals with its hybris Profile solution, which will capture customer interactions, contexts and behaviors to create ever-evolving customer profiles that ultimately drive real-time, one-to-one customer engagement. If it...

Comments are closed.