How Apple Really Set New iPhone Sales Records

So much for the naysayers. Apple shut their mouths tightly on Monday morning when the company announced it sold a record-breaking 9 million new iPhone 5s and iPhone 5c models just three days after the launch on Sept. 20.

Apple also announced more than 200 million iOS devices are now running version 7 of the mobile operating system. According to the company, that makes it the fastest software upgrade in history.

"This is our best iPhone launch yet -- more than nine million new iPhones sold -- a new record for first weekend sales," said Tim Cook, Apple's CEO. "The demand for the new iPhones has been incredible, and while we've sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone's patience and are working hard to build enough new iPhones for everyone."

Blowing Away Expectations

Apple beat even analyst expectations, which ranged from 5 million to 6 million new iPhones. Apple added two new markets, including China, which helped the cause. China has about 2 billion wireless subscribers, according to Walter Piecyk at BTIG Research, a global equity trading and fund services firm.

Apple is positioning the iPhone 5s as the most forward-thinking smartphone in the world. The iPhone 5s, for example, offers an A7 chip that makes it the world's first smartphone with 64-bit, desktop-class architecture for fast performance. It also offers a new 8-megapixel iSight camera with True Tone flash and introduces Touch ID, a way to securely unlock your phone with just the touch of a finger.

The iPhone 5c features an all-new design, a 4-inch Retina display, an A6 chip, and the 8 megapixel iSight camera. The iPhone 5s comes in gold, silver or space gray, and is available in the U.S. for $199 for the 16GB model and...

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