Hershey Park Investigating Possible Payment Card Breach

If youEUve been to Hershey Park recently, you may no longer be amused. ThatEUs because you could end up paying more than the price of entrance to the Pennsylvania resort and theme park.

According to published reports, Hershey Entertainment and Resorts has hired a firm to investigate a possible security breach. Financial institutions apparently discovered a pattern of fraudulent charges on customer credit cards that link back to Hershey. Park ownership also confirmed some of its guests are reporting fraudulent charges on their payment cards after they visited the property.

EUWe take reports like this very seriously,EU the company said in a statement. EUWhile our company does have security measures in place designed to prevent unauthorized access to our network, we immediately began to investigate our system for signs of an issue and engaged an external computer security firm to assist us. The investigation is ongoing.EU

The Inherent Risk

We asked Mark Bower, global director of product management for HP Security Voltage, for his reaction to the possible credit card data breach at the popular amusement park. He told us resorts and hospitality service providers have additional challenges to deal with with respect to payment card security.

EUCard on file transactions are common, meaning card data is often stored longer than typical retailers to maintain customer bookings and for resort service charges after check-in,EU Bower said. EUFeeds from online booking systems often channel card data from various sources and third parties over the Internet, creating additional possible points of compromise.EU

Partner booking systems accessing the hotel platforms also present additional risks and malware paths for entry to data processing systems to steal sensitive information, Bower explained. However, resorts and hospitality organizations can avoid the impact of the advanced attacks common in the retail segment, he said.

Advice for Hospitality Sector

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