Google Updates AdWords with Mobile in Mind

With Google seeing an uptick in mobile searches -- more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan -- itEUs no surprise that the search engine giant would shift its AdWords focus to align with the market trends. In fact, Google sees a tremendous opportunity for marketers to reach people through new touchpoints on the path to purchase.

With that in mind, Jack Dischler, Vice President of Product Management at AdWords, announced AdWords innovations to a livestream audience of 20,000 customers that keep mobile top of mind. His speech focused on ad experiences that win the moment, automation that captures moments at scale, and measuring every moment that matters.

EUConsumers, particularly on mobile devices, now have higher expectations than ever before -- they want everything right, and they want everything right away,EU said Dischler. EUThis requires that marketers answer their needs in the moment, whenever and wherever they are. Our investments in mobile are driven by consumersEU expectations for immediacy and relevance in the moment.EU

GoogleEUs AdWord Innovations

Google has created three new ad experiences for some of the hottest industries: automotive, hotels and mortgages. Google reports millions of people search for hotels every day and it has designed a mobile experience that could drive more revenues to hotelierEUs bottom lines.

EUWhen people search for hotels, theyEUre looking for information like rates, availability, locations, user reviews, editorial descriptions, Google Street View, and high resolution photos,EU Dischler said. EUToday, we announced that Hotel Ads will start to show globally for hotel partners around the world, one click away from Google.com. Hotel Ads show current prices from a variety of sources and when a traveler is ready, they can select EUBookEU to complete their reservation on the partnersEU sites.EU

Dischler also explained the new automation features in AdWords,...

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