Google To Comply with E.U.’s ‘Right To Be Forgotten’ Ruling

Search engine giant Google has created a formal link removal process for consumers in the European Union (EU) who would like to utilize the newly created EUright to be forgotten." At the same time as Google is complying with the new rules, CEO Larry Page said that they could greatly affect start-ups and make it harder for small businesses to grow like Google.

The European Court of Justice ruled earlier this month that search engines like Google can be forced to take down links to content that is incorrect, irrelevant, or no longer relevant. Many people responded negatively to the ruling, stating that content removal should not be Google's job but rather the job of the sites who publish the content. Not only does removing links not take the content offline, it simply makes Google's job more difficult while giving people a way to erase parts of their history from the Internet.

Compliance With Rules

In accordance with the new E.U. rules, Google is accepting requests from people who would like to have links removed from the search engine. With a simple Web form, people can make requests to have certain links removed. However, they must do so by providing their names, e-mail addresses, as well as explain how the linked pages are related to them and why the search results are "irrelevant, outdated, or otherwise inappropriate."

Google does have a say in the matter and is able to refuse certain requests, but that does not prevent consumers from pursuing action against Google in a different way. The court has ruled that if Google refuses a request, people can reach out to the applicable data protection authorities. The search engine has requested that people provide some explanation as to why the links should be removed and it said that any decision will be carefully...

Comments are closed.