Google Says Mobile Searches Beat Out Desktop Searches

It was probably inevitable, but now itEUs official: Google searches via mobile devices are now more common than searches on desktop or laptop computers. ThereEUs been talk that mobile search queries would overtake desktop queries sometime in 2015, and now itEUs happened, according to Google.

The milestone was marked on GoogleEUs blog on Tuesday, although it was buried in a post introducing a handful of new Google products.

"Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments," wrote Jerry Dischler, vice president, Product Management for AdWords, GoogleEUs online ad service. Google processes more than 100 billion search requests worldwide each month, including those made on PCs, according to the company.

"And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan," he said. "This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumerEUs path to purchase."

A Watershed

Dischler didnEUt go into the identities of the other countries where mobile searches have taken the lead, when the switch took place, or what the respective percentages of PC and mobile search queries are now. One published report noted that for the purpose of those figures, mobile queries include mobile browser-based searches and those coming from GoogleEUs mobile search apps.

We reached out to Rob Enderle, principal analyst at the Enderle Group, who told us that this news might be more significant than Google is making it seem.

"I think this is a watershed moment," said Enderle. "People have their mobile devices on them all the time and are often both easier to access and easier to use than their PCs, (although) some of the...

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