Google Revamps Google Plus To Make It More Relevant

Search engine giant Google's social media answer to Facebook, Google Plus, has never hit full stride. Although the platform has hundreds of millions of active users, the number is underwhelming compared to FacebookEUs more than 1 billion users.

Still, Google has laid a foundation and apparently the company has no near-term intentions of pulling the plug on what itEUs built. In fact, Google is announcing a social media revamp. The question is this: Will it make any difference or is the experiment doomed to ultimate failure?

Community and Collections at Core

EUIf you head over to Google [Plus] today, youEUll see that things look a little different,EU said Eddie Kessler, director of Streams at Google, yesterday in a blog post. EUSince we last posted, weEUve spent a lot of time listening to what people using Google [Plus] had to say.EU

That listening led Google to two key revelations that it said could help its platform gain some momentum. The first is Communities and the second is Collections. Communities are places where users can ask questions, make comments or share content on various topics with others who share the same interests. Collections is a new way to group posts by topic.

Communities is seeing about 1.2 million new users join every day. Kessler pointed to the Nonfiction Addiction Community, where people discuss the best in crime or travel storytelling, as an example of a popular community.

Launched five months ago, Collections is posting even greater growth. Every collection you create can be shared publicly, privately, or with a group of people. Kessler pointed to the Watch Project Collection, where more than 40,000 people are following an antique watch hobbyist, as an example of this forum.

Any Business Benefits?

Google is jumping on whatEUs hot at Google Plus with a redesign that brings Communities and Collections, clearly the two...

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