Google Reinvents E-mail App with Inbox

Google is reinventing e-mail -- again. The company just rolled out a new e-mail app called Inbox. The company said the new app is years in the making and was developed by GmailEUs original crew. Except itEUs not Gmail.

Sundar Pichai, Senior Vice President of Chrome & Apps, described it as a completely different type of inbox thatEUs designed to focus on what really matters. And you get to decide what really matters.

Pichai points out a pain point all e-mail users have in common: we get more e-mail now than ever before and important information is carried within the messages that can fall through the cracks, especially when working on mobile devices. Inbox aims to solve that problem.

The Ins and Outs of Inbox

EUInbox expands upon the categories we introduced in Gmail last year, making it easy to deal with similar types of mail all at once,EU Pichai said. EUFor example, all your purchase receipts or bank statements are neatly grouped together so that you can quickly review and then swipe them out of the way. You can even teach Inbox to adapt to the way you work by choosing which e-mails youEUd like to see grouped together.EU

Inbox also highlights key information from messages, such as flight itineraries, event information, and photos and documents your friends and family send you. Pichai said Inbox will even display useful information from the Web that wasnEUt in the original e-mail, like real-time status of your flights and package deliveries.

Inbox lets you set up task reminders so you can keep track of things you need to do and provides what Google calls EUAssists" -- pieces of information you may need to get the job done.

EUFor example, if you write a Reminder to call the hardware store, Inbox will supply the storeEUs phone number and...

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