Google Opens Chromecast to Outside Developers

Chromecast has become a new platform. On Monday, Google opened up the dongle to outside developers with the release of a software development kit (SDK) and an open API, raising the possibility of a new type of Google TV for business users and consumers.

Attached to a HDMI port on a HD TV or display, the $35 USB stick-sized Chromecast, originally launched in July, allows a user to stream online content from a laptop, phone or tablet. With the availability of the SDK and an open API, third-party developers can now build Chromecast support into their apps or Web sites. In other words, Google may now have launched a new kind of Google TV, so that business users can display output from more kinds of apps for business meetings and consumers can view and interact with new kinds of content on a TV.

In a posting on the Google Chrome Blog, Chromecast Product Manager and Cast Master Ambarish Kenghe noted that the company expects the EUcastEU button -- a rectangle with four EUtransmission wavesEU in the lower right corner -- to begin appearing on apps and sites. A Google Cast Developers site offers more information on the SDK, integration into apps and user experience guidelines.

Fourteen Apps

Currently, Google notes that 14 apps are Chromecast-compatible. All are streaming apps of some sort, including those from Netflix, HBO Go, Hulu Plus, or Google Play Music, in addition to an app for EUinspirational programmingEU from Red Bull and a media organizer called Plex.

The availability of the cast button on apps and Web sites means that any screen with a HDMI port will be able to display larger images than users currently see on their mobile devices or laptops without a monitor setup.

If it catches on with developers, there are a number of...

Comments are closed.