Google Offers New Way To Fund Content Creators

The search engine giant just announced a creative way to fund the content creators who produce the news and information you read online. Of course, itEUs going to cost you -- but not much.

Google is testing a subscription service dubbed 'Contributor' that would charge users $1 to $3 a month to skip the digital advertising pitches. Google is describing it as an experiment in additional ways to fund the web in an era where crowdsourcing is shaking up traditional funding models.

Google rightly points out that todayEUs Internet is mostly funded by advertising. Internet ad revenues climbed to a historic first half-year high of $23.1 billion, according to the Interactive Advertising BureauEUs (IAB) Internet Advertising Report released in October.

EUConsumers living online is no longer the exception -- it is the rule,EU said Sherrill Mane, Senior Vice President, Research, Analytics and Measurement of IAB. EUDigital screens have become vital tools at every juncture of the day. It is no surprise that brand dollars have followed this growing movement at a steady clip.EU

Which Sites Are Participating?

Despite the success of relying on advertisers to support free content for readers, Google wants to test another approach that directly supports the people who create the sites you see every day. The search-giant hopes Google Contributor will be part of that solution. If you want to try it, youEUll have to join the waiting list.

The basic premise works like this: You choose a monthly contribution, visit participating sites, and support the people who make the web. Subscriptions range from $1 to $3 a month. The more you contribute, Google said, the more you support the websites you visit.

EUWhen you visit a participating website, part of your contribution goes to the creators of that site,EU Google said on the Contributor website. EUAs a reminder...

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