Google, Oculus, Sony Launch Global Virtual Reality Association

The world?EU?s major virtual reality players have come together to form the Global Virtual Reality Association (GVRA) this week, with the mission ?EU?to promote responsible development and adoption of VR globally,?EU? as well as ?EU?develop and share best practices, conduct research, and bring the international VR community together.?EU?

StarVR, Google, Facebook?EU?s Oculus, HTC Vive, Samsung, and Sony constitute the initial line up, which will make room for more companies as they express interest or bring products online. These players will make up the board members, as other companies will be able to join as regular members if they are ?EU?an international VR headset manufacturer committed to the association?EU?s purpose of growing the worldwide VR industry and has its membership application approved by the Board.?EU?

2016 is a big year for VR and AR, with the former market likely to top $1 billion for the first time, according to Deloitte. Combined AR/VR market venue is expected to hit $120 billion by 2020, with $30 billion of this in VR and most of the overall value coming from hardware sales, reports Digi-Capital.

Below, we profile the six companies that came together to make this happen on Thursday.

1. StarVR

Acer and Starbreeze formed their joint venture in the industry, StarVR, earlier this year. The first batch of its eponymous headsets, based off a design pioneered in 2013 by a French company that Starbreeze acquired, shipped at the end of August. Full production will begin next year.

To promote the new 5K device, especially its widely advertised ultra large field of view (at 210 degrees horizontal), the company has partnered with IMAX and Lionsgate Studios to make the devices available at select theaters. Acer also has plans to develop companion computers for the headsets.

2. Google

The Google Daydream smartphone VR system is the successor to the Google Cardboard platform, which...

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