Google Moves Deeper into the Enterprise with Android for Work

If you've wondered just how serious Google is about staking its claim in the enterprise, hereEUs a hint: Android for Work just launched and it aims to leverage the popularity of the companyEUs mobile operating system. Given that over 1 billion people carry Android smartphones, the door may be wide open for Google.

Android for Work lets device makers, developers, and management providers come together to make the mobile operating platform safer, more manageable and ready for business. At least thatEUs how Google is billing its new effort to transform business mobility.

EUFor many, these phones have become essential tools to help us complete important work tasks like checking e-mail, editing documents, reviewing sales pipelines and approving deals,EU said Rajen Sheth, director of Product Management for Android and Chrome for Work. EUBut for the majority of workers, smartphones and tablets are underutilized in the workplace. Their business and innovation potential remain largely untapped.EU

Encrypted for the Enterprise

Google wrangled up a group of partners to make sure Android for Work meets its goal: to help businesses bring more devices to work by securing, managing and innovating on the Android platform. Android for Work has four key technology components: Work Profiles; Android for Work app; Google Play for Work; and built-in productivity tools, according to Sheth.

EUWeEUve built on the default encryption, enhanced SELinux security enforcement and multi-user support in Android 5.0, Lollipop to create a dedicated work profile that isolates and protects work data,EU Sheth said. EUIT can deploy approved work apps right alongside their users' personal apps knowing their sensitive data remains secured. People can use their personal apps knowing their employer only manages work data and wonEUt erase or view their personal content.EU

Google has devices running Ice Cream Sandwich through KitKat -- or that donEUt run work profiles natively -- covered. The company...

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