Google May Put Your Face On Its Next Ad

In a move thatEUs liable to get privacy advocates up in arms, Google is making changes to its terms of service that could put your kisser smack dab in the center of its next ad campaign.

The search engine giant on Friday announced plans to start including recommendations that Google+ users make in advertisements. The new policy will come into play on Nov. 11, unless the company winds up bowing to the backlash.

EUWe want to give you -- and your friends and connections -- the most useful information,EU Google said in its announcement. EURecommendations from people you know can really help. So your friends, family and others may see your profile name and photo, and content like the reviews you share or the ads you +1EUd.EU

Google made it clear that this only happens when you take an action -- things like +1EUing, commenting or following -- and the only people who see it are the people youEUve chosen to share that content with. Google was quick to add that the update doesnEUt change the people youEUve shared things with in the past or your ability to control who you want to share things with in the future.

You Are In Control

EUFeedback from people you know can save you time and improve results for you and your friends across all Google services, including Search, Maps, Play and in advertising,EU the company said. EUFor example, your friends might see that you rated an album 4 stars on the bandEUs Google Play page. And the +1 you gave your favorite local bakery could be included in an ad that the bakery runs through Google. We call these recommendations shared endorsements. . . .EU

When it comes to shared endorsements in ads, Google said you can control the use of your Profile name and photo via...

Comments are closed.