Google Launches Cloud Bigtable To Store Big Data

Tech giant Google is throwing down the cloud gauntlet. The company is making the same database that powers Google Search, Gmail and Google Analytics available to the masses via its Google Cloud Platform.

HereEUs the pitch: Businesses are growing more data-centric. The age of the Internet of Things (IoT) is fast approaching. Against that backdrop enterprises and data-driven organizations have to adapt to drive data insights more efficiently, according to Google.

EUIn this environment, any time spent building and managing infrastructure rather than working on applications is a lost opportunity,EU Cory OEUConnor, a product manager at Google Cloud Platform, wrote in a blog post.

Why Go Google?

With that, OEUConnor introduced Google Cloud Bigtable, which he described as a fully managed, high-performance, scalable NoSQL database service. Enterprises can access Bigtable through the open source Apache HBase API.

EUGoogle Cloud Bigtable excels at large ingestion, analytics, and data-heavy serving workloads,EU OEUConnor said. EUIt's ideal for enterprises and data-driven organizations that need to handle huge volumes of data, including businesses in the financial services, ad tech, energy, biomedical, and telecommunications industries.EU

OEUConnor ticked off six key benefits Google wants enterprises to understand: performance; open source interface; low cost; security; simplicity; and maturity. On the performance front, Google promises single-digit millisecond latency and over twice the performance per dollar of unmanaged NoSQL alternatives.

With the open source interface, data can be imported and exported using industry-standard formats. And Cloud Bigtable is built with a replicated storage strategy that encrypts data both in-flight and at rest. Google is setting BigtableEUs total cost of ownership at less than half the cost of the services offered by its direct competitors.

EUCreating or reconfiguring a Cloud Bigtable cluster is done through a simple user interface and can be completed in less than 10 seconds,EU OEUConnor said. EUAs data is put into...

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