Google Glass Now Selling to the U.S. Masses

Want to be an Explorer? Well, if you do, Google wants you, too. ThatEUs right, after a 24-hour sale last month, the wearable technology maker is once again opening up Google Glass to the masses.

Google Glass is still in the Explorer Program phase of the roll out, which relies on so-called Explorers to test and offer feedback on the wearable tech. The company is allowing anyone in the U.S. to buy the Glass Explorer Edition as long as supplies last.

EULast week we told you we'd be trying out new ways to find Explorers. Well, we werenEUt kidding,EU the company said on its Google+ page. EUWe learned a lot when we opened our site a few weeks ago, so weEUve decided to move to a more open beta.EU

Is it a Rip Off?

The cost of entry is not cheap, though. It will cost you $1,500. Some consumers may feel thatEUs an unfair price considering a new revelation from market research firm IHS. The companyEUs teardown analysis of Google Glass reveals that the hardware and manufacturing costs total a mere $152.47.

But does that mean that Google is pocketing a sky-high margin of 90 percent on each Glass sale? Not by a long shot, the company said, because you are getting far more than parts and manufacturing.

EUIHS has noted this before in other electronic devices, but this is most dramatically illustrated in Google Glass, where the vast majority of its cost is tied up in non-material costs that include non-recurring engineering expenses, extensive software and platform development, as well as tooling costs and other upfront outlays,EU said Andrew Rassweiler, senior director, cost benchmarking services for IHS.

Making Strides

Rassweiler went on to say that todayEUs Google Glass feels like a prototype -- the design employs many off-the-shelf components that could be optimized.

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